A friend of mine sent me the link to the site for Make My Logo Bigger Cream and after I stopped laughing (the laughter of recognition) I decided I’d better pass it on as a cautionary tale about branding standards. One of the necessary ingredients of integrated sales and marketing software is the ability to enforce and support branding for a company.
Often companies don’t realize what an impact it makes to have unified branding, until some enterprising sales or marketing person takes it upon themselves to create a landing page, or a niche site that in no way resembles the branding standards that have been established for the company. I’ve seen this happen at companies that spent tens of thousands of dollars on the look and feel of their website only to have a few rogue employees directing prospects to an awful site on the side, or sending out email campaigns to landing pages that don’t implement those standards.
More and more software is coming onto the market that allows companies to create landing pages and micro-sites. This software makes it easy for Marketing personnel to create sites as needed for marketing campaigns while ensuring that they support and implement your branding standards. Let’s save the sparkles and kittens for the Holiday cards.
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