Social Nets and Blogs More Popular Than E-Mail

Pulled right from eMarketer: "according to Nielsen Online, more people in the US and other leading digital countries worldwide are using social networks and blogs than e-mail."  This is interesting, because while I was in San Diego at the Online Marketing Summit in February, there was a terrific panel discussion about this very topic -- well sort of -- the question was, "Will Social Media take over email in effectiveness?" -- which is how some people might read the headline above.

The answer from the panel throughout the discussion was, No.  Think about it -- what is the ONE thing that all social media sites ask for when you set up an account?  Yep, email address.  How do you know that someone has asked to be in your network?  Yep, you get an email.

Just like in previous times, when people thought the TV was the demise of radio, it wasn't.  The uses are just different.  In terms of online marketing in a B2B world, email still provides the best ROI of the online media.  Targeted email and drip campaigns can increase those returns significantly, and can be measured through the sales cycle as leads convert to customers.

So don't go throwing the baby out with the bathwater!  We might be using social media more to connect and keep up with groups of friends and colleagues, but email is still hugely effective, and in many ways keeps us alerted to things happening within our social networks.

Here's the article at eMarketer: Social Nets and Blogs more popular than e-mail.

Comments

[email marketing San Diego]

I agree with you that social nets and blogs are more popular than email search and destination sites remain the most popular online activities, social network and blog use exceeded that of e-mail, increasing their reach by 5.4 percentage points.In addition, time spent on social networks and blogging sites is growing at over three times the rate of overall Internet growth.

-faith-

[SEO Services]

I agree with you post ! with sale marketing online resources help bringing maximum revenues through search engines .

[Website Design]

SEO may generate a return on investment and high profit margins , However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.

[John Beck Teleseminar]

Today the normal marketing methods through online emailing have lost the importance , the best practice is social networks with advancements .

[SEO Web Design]

great work

appreciated