Use Social Media to Gain PR Traction

I was at a coffee gathering for the local Business Marketing Association as a follow-up to a social media panel presentation that I was unable to attend the previous week.  It was a great conversation -- but there was this one idea that caught my attention, and I'm wondering who else out there is doing this as part of your online marketing strategy:

Get the editorial calendars for the trade publications in your industry or for your target markets, and plan your editorial calendar ahead of theirs, so you can have blog posts, videos, eBooks, etc., on topics that they will be covering, so they have a chance of getting picked up by the pubs when they're pulling together their content.

Given that we don't have a lot of time on our hands, it seems to me that this is an easy way to help establish the editorial calendar and schedule within your organization for specific target markets, to get out in front of those audiences, and help augment your search engine optimization for them as well.

What do you think?

Comments

[Jody Pellerin]

That sounds like an excellent idea. I work part time which means I only have half the time to come up with interesting articles for our blog and other publications. In fact I have been sitting at my desk trying to decide what to write about next.

Thanks!

[Ed Vesely]

What a great way to add more value to the media and influencers in your pr network, too! I can see this paying real dividends toward building your brand and encouraging your network to look to you for expertise, ideas, etc.

[kkleinbach]

Definitely worth giving it a shot, nice tip.

[Chris]

We've started doing more Online Press Releases announcing our new products, good post!