By Kim Albee
Updated October 18, 2012
I talk with B2B marketers every day, and now more and more B2C marketers, and in just about every case, people think they are missing out if they're not active with social media. I then ask them, if you could achieve your marketing objectives without social media, would you care? The answer is always "No! I just want to achieve my objectives." Exactly. As I reviewed this post, even though I wrote this two years ago -- it is still relevant today.
Great question that was asked at Focus.com. It also came up tonight at dinner with my sister, Ardath.